Traditionally, relationships between foreign and Japanese companies have been initiated by the Japanese counterpart (i.e. they found you). The Japanese partner played the active role while the foreign company took a passive role, satisfied with whatever business was forthcoming (i.e. expectations were low).
Pactra believes that both the Japanese market and your business are too important to leave to chance. An active role in managing your business in Japan is vital, as it is in any market. Pactra proposes a 5 point pro-active plan for looking for a good Japanese partner:
- Market Survey -- A market survey is conducted to access your company's (i.e. your products') potential in Japan and to gauge your competitors.
- Entrance Plan -- Based on the results of the Market Survey, a strategy for entering Japan is put together in consultation with the client.
- Partner Search -- The industry is searched for potential partners, with the field ultimately narrowed to 2 or 3 candidates. A detailed report is prepared on the candidates and submitted to the client.
- Japan Visit -- The client visits Japan to interview and evaluate each of the candidates.
- Relationship Establishment -- After a candidate has been selected, the nature/structure of the relationship is negotiated, expectations, concerns, etc. of both sides are discussed in-depth, and only after the two parties have a clear understanding of the business relationship, is a formal contract established.
Any comments regarding this web site should be sent by E-mail to info@pactra.com.
